Using Instagram Reels to Drive Website Clicks for Remodeling

If you run a remodeling business and feel like you’re shouting into the social media void without results, you’re not alone. A lot of contractors and remodelers are active on Instagram—posting beautiful kitchens, jaw-dropping bathrooms, and impressive before-and-afters—but don’t see that activity translate into website traffic or actual client leads.

So how do you bridge the gap between views and conversions?

For one of our remodeling clients, the answer came through Instagram Reels, and today, we’re going to break down exactly how we used short-form video to drive a steady flow of clicks—and ultimately, revenue—to their site.

Why Reels Are a Game Changer for Remodelers

Let’s start with the obvious: remodeling is visual. Whether you’re flipping outdated kitchens or adding luxury touches to a bathroom, your work speaks for itself. Instagram Reels give you a high-impact way to showcase that work in seconds—literally.

Reels get far more reach than static posts. Instagram is pushing video like crazy, and Reels often land on the Explore page or in front of people who don’t follow you (yet). It’s an opportunity to stop someone mid-scroll with a striking transformation and earn their curiosity.

But here’s the thing: views alone don’t pay the bills.

From Scroll to Click: The Strategy That Actually Works

We’ve tested a lot of formats, hooks, and editing styles—and we’re happy to share what’s consistently worked to turn views into site visits.

Hook in the First Two Seconds

We’re all guilty of scrolling a mile a minute. If your video doesn’t grab attention instantly, it’s gone. We opened one of our client’s top-performing Reels with:

“Wait until you see this 1980s kitchen turn into a modern dream space…”

Pair that line with a quick flash of the “after” shot, and boom—attention grabbed. Think of it like fishing: the first two seconds are the bait, and the transformation is the hook.

Make It Educational and Entertaining

People want to learn and be inspired. Reels that give bite-sized tips—like “3 Mistakes to Avoid in a Bathroom Remodel” or “Hidden Costs No One Talks About”—build trust fast.

One of our clients got over 25 DMs after posting a Reel about why you should never install hardwood in a poorly ventilated bathroom (spoiler: moisture warps it over time). Real tips = real interest.

Use Clear, Simple CTAs

Here’s where most remodelers miss out. They make a beautiful video… and that’s it. No next step.

Instead, try adding a caption like:

“Love this look? Tap the link in our bio to schedule your free estimate.”

Or include it in the video as text:

“👉 Ready to remodel your kitchen? Visit [yourdomain].com”

You’d be surprised how many people need just a nudge to take action.

Geo-Target Everything

This part is huge, especially for local remodelers. Use city-specific hashtags, tag your service area, and mention neighborhoods in captions.

For example, we worked with a remodeling company in Columbus, Ohio. Instead of just using #bathroomremodel, we added:

• #ColumbusOhioHomes
• #UAOhio
• #WorthingtonRemodel
• #GermanVillageHomes

The result? More local eyes, more relevant DMs, and—most importantly—more traffic from people who could actually become customers.

Here’s a great read on Maximize Your Reach: Effective Use of Instagram Geotag for Engagement | Brandwatch from BrandWatch.

Real-World Results from a Remodeling Client

Let’s talk numbers.

One of our remodeling clients was posting sporadically on Instagram—mostly photos, with the occasional video. We helped them switch to a weekly Reels strategy that included:

• Before-and-after transformations
• Voice-over “walkthroughs” of finished projects
• Quick remodeling tips
• Seasonal content (e.g. “Summer Deck Trends”)

After 90 days:

• Website traffic tripled
• Lead form submissions went up by 42%
• One Reel alone (a dramatic bathroom reveal with a funny voiceover) brought in over 12 estimate requests

And the best part? None of it required a big production budget—just a smartphone, natural lighting, and a little planning.

Why This Works for Business Owners Aged 30–60

You might be thinking, “Isn’t Instagram just for 20-somethings?” Not anymore.

We’re seeing more and more engagement from homeowners in their 30s, 40s, and 50s—especially those looking for ideas before starting a major renovation. This demographic is active on Instagram, and they love content that feels real, polished, and informative.

In fact, many of our clients report that their best leads come from people who say:

“I saw your work on Instagram and had to reach out.”

Video builds trust, fast. When someone sees your face, your crew, your work, and your process—it shortens the sales cycle dramatically.

Bonus Tips If You Want to Try This Yourself

If you’re ready to dip your toe into Reels, here are a few tips to get started:

• Film vertically (it’s optimized for phones)
• Use trending audio (it boosts visibility)
• Show your team—people love seeing the faces behind the work
• Add captions—most people watch without sound
• Post consistently—aim for at least 1–2 Reels per week

And most importantly—don’t overthink it. Done is better than perfect.

Final Thoughts: Reels Aren’t Just for Likes—They’re for Leads

Instagram Reels aren’t just a trendy content format. For remodeling businesses, they’re one of the most powerful tools to connect with homeowners, build credibility, and drive traffic that turns into revenue.

At our agency, we specialize in turning great content into growth. If you’re a business looking to scale your revenue using smart, strategic social media, let’s talk.